Meatco sharpens its vision
24 Jul 2020
Vision and mission give a sense of purpose or establish the reason for existence of an organisation. A well-defined organisational vision establishes both long-term and short-term goals, empowers and motivates leaders as well as followers in implementing change and strengthening their adaptive mechanisms for staying ahead in the competitive race.
The Meatco board of Directors recently approved Meatco’s revised Vision as follows:
‘A world-class meat brand, creating sustainable wealth for all Namibians.’
“We put this to practice by guaranteeing that our clients get consistently high-quality products every single time. We do not compromise on the quality of our beef. It is the best or nothing, at all times, in order to keep the trust our clients have in our meat,” according to Chief Executive Officer Mwilima Mushokabandji.
Clear vision = consistent communication
Consistent communication = less left to chance
Less left to chance = greater predictability
Greater predictability = long-term success
Meatco is now classified as a commercial public enterprise under the Public Enterprises Governance Act (PEGA), which was gazetted in 2019. “The PEGA came into force during January 2020.
As such, we will work closely with the Ministry of Agriculture, Water and Land Reform as well as the Ministry of Public Enterprises in terms of policy and strategic guidance.