Meatco sells beef products to high-end retail outlets, restaurant chains, processors and manufacturers from around the world. These customers demand products that are healthy and wholesome.

Traceability refers to the capacity to identify the origin of beef. It looks beyond the label to uncover the story of where the product came from before finally reaching a consumer's plate.

Thanks to pioneering technology, Meatco provides a great level of traceability precision and accuracy. Meatco consumers can trace our products right back to the original animal, unequivocally guaranteeing farm-to-fork traceability.

Peter Schaepe, one of Meatco's commercial producers, says he appreciates the farm-to-fork principle since it helps farmers improve their production methods.

“I really like the farm-to-fork principle because there is someone, somewhere in the country or the world eating our meat, complimenting our product. So we know when we are doing something right or if we need to improve," Schaepe says.

The traceability technology allows producers to take pride in their animals, and at the same time makes Meatco’s job of marketing beef easier, since clients are assured of our standards.

Industry experts are continuously defining sustainable beef production. This involves protecting the land, guarding animal welfare and conserving natural resources.

Traceability helps confirm the genuineness of sustainably-sourced products by guaranteeing their origin. Through regular independent audits at every point in the supply chain, Meatco can support producers' claims by confirming origin of the beef sold to clients.

Traceability also provides Meatco with fantastic marketing opportunities because consumers are becoming more and more concerned about the inputs and practices used to produce food. Thus the ability to trace meat to its source is an essential step in sharing this information with consumers.