MEATCO Acquires Stake In International Protein Trading Company
11 Feb 2015
Meatco achieved another milestone by recently acquiring 25% shareholding in Global Protein Solutions (GPS).
GPS is a world-class protein marketing and trading company, with its head office in London, United Kingdom. The company possesses unique and specialised skills in terms of marketing a wide range of protein products on a global scale. Meatco entered into a Service Level Agreement with GPS in 2008 to compliment Meatco UK’s core team. GPS brought a group of expert global traders specialising in supply chain infrastructure, market development knowledge and global sales and marketing experience to the group.
Since signing the agreement in 2008, GPS has assisted Meatco in the development of new products, specifications and production efficiencies, EU ethical and CSR management, global industry dynamics, marketing, administration and sales. They have helped the corporation move from a production-led, commodity-based marketing approach to a market-led, niche supplier of high value, differentiated products. This has seen returns from international markets increase substantially.
The purchase of 25% shares in GPS is part of Meatco’s overall strategy to further integrate into the entire value chain to increase cost efficiencies across the business, and to enhance current access to skills sets in the corporation.
GPS operates on a global scale and this not only provides Meatco guaranteed access to these trading and marketing skills, but will also result in additional cash inflows into the corporation from activities outside our borders.
“The purchase of shares in GPS is the beginning of a new era for Meatco,” says CEO, Adv. Vekuii Rukoro. “It makes it possible for us to access earnings from the trade of other sources of protein internationally, while giving us improved security over critical resources we need to ensure continuous growth for the future.”