The second MeatMa roadshow in the southern part of the country was held from 23 July to 1 August 2018.

The promotions, which took place in Keetmanshoop, Mariental, Stampriet, Lüderitz, Gochas and Maltahohe, were aimed at promoting MeatMa products in the region and increasing the presence of affordable protein products to people at grassroots level.

During the roadshow, product tasting at various southern Woermann Brock stores, OK Grocers and Metro Stores were done. MeatMa, for the first time, held promotions in Lüderitz where the IQF Braaiwors and Hotchix Wors were introduced due to the high number of kapana vendors operating from the town. The Stampriet and Gochas communities were also engaged for the first time and familiarised with products such as the famous Chakalaka Wors and the IQF Braaiwors. On the last day, a well-attended live promotion was held at the “Gochas Winkel”, a small shop in the rural community.

“These promotions remain MeatMa’s way of reaching out to the public locally and familiarising them with the variety of MeatMa products available,” MeatMa’s Sales Representative Local Markets & Value Addition, Griffith Uahindua, said.

“We thank the public for a great turn-out in attendance throughout this. The roadshow was once again a huge success. We reached communities even in the most remote of areas. Our objective remains to continue providing the public with a ‘basket of protein’ containing high quality products at affordable prices." Uahindua added.