Following Meatco being added to the Federal Register on 13 July 2016 for approval by the Food Safety and Inspection Services of the United States’ Department of Agriculture (FSIS-USDA), we can now officially export to that country.

Under the final approval agreements, Meatco will be exporting boneless raw beef products like primal cuts and beef trimmings as well as chuck and blade.

The Meat Corporation of Namibia (Meatco) began with the application process almost six years ago and now we have until 12 September 2016 to ensure that all systems are revisited at plant and national level before exports begin.

Under the final approval agreements, Meatco will be exporting boneless raw beef products like primal cuts and beef trimmings as well as chuck and blade. This also means that we can export both chilled and frozen boneless meat (excluding offal) to that country. The strategy for this particular market is to target the fast food industry and franchises like Mc Donald’s, to provide maximum returns for Meatco and our producers.

“This is another niche market that has opened for Meatco, giving us more options to maximise our returns for producers,” says Executive: Marketing & Sales, Cyprianus Khaiseb “The additional market gives Meatco the opportunity to streamline our cuts and make sure we position the right product, in the right market at the right time.”

With this new logistical route, Meatco needs to ensure cost effectiveness and time management at all times. Logistics and freight must be as simple as possible, because it will be of no use if a specific market cannot deliver higher prices/returns for our products.

In conclusion, Meatco has been maintaining and improving its quality, hygiene standards, systems and procedures throughout, in order to access world-class markets like this one.

The additional market gives Meatco the opportunity to streamline our cuts and make sure we position the right product, in the right market at the right time.