Meatco acts in the long-term interest of its communal, emerging and commercial producers. Cattle and livestock production is one of the major sources of income for the Namibain people. Estimates indicate that almost half the Namibian population's livelihoods are directly or indirectly dependent on livestock and cattle farming. Meatco has various programs in place to build relationships with its producers and to promote the sustainability of cattle production in the country. Education and support programmes are in place to aid communal producers in commercial cattle production. This is especially relevant in the Northern Communal Areas where it is estimated that if the commercial livestock potential of the area were unlocked, it would result in a significant economic boost for the region and the country as a whole.

Employees are the lifeblood of any organisation and Meatco aims to create a fair and transparent work environment, which is involved in its employees' communities. Meatco benchmarks its labour practices against international ethical standards and views skills transfer and development as an integral part of an employee's experience at Meatco.

Animal welfare is a top priority for Meatco and the company endeavours to ensure that animals are treated with dignity and respect through their lifetime. This is done through continuous producer education and by implementing animal welfare systems and practices at Meatco's abattoirs. Responsible farming practices are also consistently promoted by the organisation to ensure that producers farm in an environmentally sustainable manner.