The Marketing and Sales department at Meatco is another of the Corporations's important departments. The Department exists to ensure that our excellent quality meat products reach as many markets as possible. Meatco’s Value Addition sub-division continuously keeps up to date in terms of adding value to the overall processing of carcasses. Our international markets include the EU, Norway, the UK, Reunion and North Africa, and regionally South Africa is our main client.
Natures Reserve is our flagship brand, and brings together everything we stand for.
Canning
Our canning department has been part of produciton since the early 1980s. The Texan, Eloolo and Ranch brands - which are household names in Namibia and across southern Africa - are part of a long and proud tradition for Meatco. The Longhorn brand was mainly developed in order to create a platform for launching new products in to the local and regional market.
Our canning products are widely consumed in the SADC region, and have also found it’s space within the West African market, namely in Nigeria at this stage.
The cannery is in the process of widening its range with exiting new products, such as Viennas, Chicken Loaf and Luncheon Roll, designed for the domestic and regional market.. All these new products will be available in a 400g round can, which extends our product range which previously consists only of 300g square cans. These new investments relate to Meatco’s commitment to grow the business and provide our clients with affordable protein products. All our canned products are produced under stringent regulatory requirements and supervision, and have a guaranteed shelf life of 5 years in a room temperature environment.